Kolkata, 13th October, 2010: Magma Fincorp Limited, a leading asset finance company, celebrated Durga Puja with residents of Santanashram, a senior citizens' home located in Kasba by taking the senior citizens to a puja parikrama to various popular Durga Puja Pandals of South Kolkata on Shasthi, October 13, 2010.

The program titled Grand Parents' Day Out was initiated to extend love and respect to the elderly citizens who live in old age homes. A group of 14 senior citizens from Santanashram were enthusiastic from the morning and participated in the tour with great enthusiasm. The group was in the 70-85 years age group.

Speaking on the occasion, Mr. Kaushik Sinha, Associate VP-Corporate Communications, Magma Fincorp Limited said, "We organize Grand Parents' Day Out for the past 4 years in Kolkata during Durga Puja. We take senior residents for Pandal hopping. It has proved to be a truly emotional experience for all the participants as they share various anecdotes of their heydays. We will continue to invest in such initiatives in future."

The program was driven by active participation from employees of Magma Fincorp who shared the enthusiasm of pandal hopping with the senior citizens.

About Magma Fincorp Limited

Magma Fincorp Limited ("Magma") is a non-deposit taking non-banking finance company (NBFC), registered with the Reserve Bank of India (RBI) as an Asset Finance Company. The Company, having started operations over two decades back, is listed on the Bombay Stock Exchange Limited and the National Stock Exchange in India.

Magma provides a bouquet of financial products including financing of Utility Vehicles & Cars, Commercial Vehicles, Construction Equipments, Tractors and SME Loans. Magma has a dedicated base of over 2.31 lac customers and has assets of approximately INR 9500 crores under management. The company has 166 branches in 20 states and 1 union territory and employs over 4700 people.